the vera TREATment
6-week Sprint Campaign • $4,500
Six weeks. One laser-focused media campaign.
Not every project needs months of publicity. Sometimes you have one launch, one exhibition, one announcement, or one cultural moment that deserves focused attention.
THE VERA TREATMENT delivers the strategic thinking, narrative development, and high-touch media outreach of a traditional agency engagement in a concentrated six-week sprint. Every campaign is personally led by VERA, tailored to your story, and focused on quality over quantity.
why the vera treatment?
Most public relations firms work on long-term retainers at monthly rates ranging from $4,000 to $15,000, depending on scope and reputation. THE VERA TREATMENT is different: an intensive, six-week campaign built around one timely story.
Rather than casting a wide net, we identify the editors, critics, journalists, and producers most likely to connect with your work and approach them with a thoughtful, personalized pitch rooted in editorial strategy, not generic appeal.
It's senior-level PR counsel without the long-term commitment, designed for projects with a clear moment of relevance and a story worth telling.
Every VERA TREATMENT begins with a simple question:
Why should people care about this story right now?
Together, we'll identify the strongest narrative, refine your messaging, and develop a targeted outreach strategy rooted in editorial judgment rather than volume.
Our campaigns are intentionally focused. We prioritize the publications and cultural conversations that matter most to your work, crafting personalized outreach designed to create meaningful, impactful interest.
how it works
what’s included
Senior expertise. Every campaign is led by VERA’s founder, not handed off to junior staff.
Editorial strategy. We shape stories journalists actually want to cover, not simply distribute announcements.
Selective outreach. We pursue the right media relationships with personalized pitches instead of mass emailing hundreds of contacts.
Every VERA TREATMENT includes:
A kickoff strategy session.
Advance review of your materials and messaging.
Story and narrative development.
Refinement of your media angle.
A customized outreach strategy centered on your highest-priority media opportunities.
Personalized pitching to a curated list of editors, journalists, producers, critics, and cultural influencers.
Strategic follow-up throughout the engagement.
Interview coordination and media support.
Custom media clippings for socials.
A final partnership recap detailing campaign outcomes and recommendations for next moves.
THE VERA TREATMENT works best for projects that are timely and culturally relevant, including:
Exhibitions and gallery openings.
New research or creative projects entering public conversation.
Book launches.
Institutional announcements.
New initiatives and campaigns.
If you have one important story to tell, this is the place to begin.
Who it’s for
is it the right fit ?
THE VERA TREATMENT is designed for projects that are media-ready.
It's a strong fit if you have:
A timely announcement or launch.
Clear goals for visibility.
Finalized assets and spokesperson availability.
A desire for thoughtful, targeted media outreach rather than broad publicity.
If you're still developing your messaging, building your communications strategy, or looking for long-term media support, we'll likely recommend beginning with THE VERA REVIEW or exploring an ongoing partnership instead.
a note on media coverage
Thoughtful publicity can't be manufactured.
We believe in building genuine relationships with editors and journalists, crafting compelling stories, and pursuing opportunities with care and intention.
While no ethical publicist can guarantee media coverage, every VERA TREATMENT is grounded in strategic thinking, personalized outreach, and the editorial perspective that defines VERA's work.
Because editorial timelines vary, media coverage often appears after the six-week campaign has concluded. Many editors work weeks (or months!) ahead, and meaningful placements frequently develop well beyond the initial outreach period. Our role is to position your story thoughtfully, make the strongest possible introductions, and create momentum that can continue after the formal engagement ends.
Not every project is right for THE VERA TREATMENT, and that's by design. If you have a timely story and are wondering whether this format is the right fit for you or your business, let’s start with a conversation.